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India's Got Latent

India’s Got Latent is a spoof show by Samay Raina, built around sarcastic, lame, and unapologetically funny humour. The idea behind the logo was to mirror this irony a mascot that presents itself as a “premium” identity but doesn’t take itself too seriously, perfectly capturing the show’s mock-serious tone and playful absurdity. The project was handled in collaboration with Perception Media.
IGL didn’t die, it got nerfed by the feds who can’t handle banter.
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